The Redken Haircolor Planogram project involved a thorough overhaul of the brand's in-store displays at SalonCentric, a major distributor of professional beauty products in the United States.
Each section is organized by product offerings, and the planogram was crafted to be modular, adapting to the specific store footage allocated to the brand. Noteworthy features include designated endcaps for new initiatives and a dedicated area to showcase any recent launches.
Global Creative Director: Tyler Oches
Redken Haircolor Art Director: Eva Ja