Redken Baby Blonde

Embracing the Redken mantra, “Powered by Science. Prescribed by Pros.”, the creative team faced the challenge of developing brand assets that exude a professional essence.

The introduction of Redken Baby Blonde, a new coloring technique, marked the brand’s inaugural step into this new design framework. This innovative approach aimed to be both modern and prescriptive, providing a user-friendly yet highly technical design. The goal was to offer professionals a seamless blend of sophistication and practicality.

Redken Baby Blonde sets a new standard in professional haircare visuals and reflects the brand’s unwavering commitment to enhancing the professional experience.

Global Creative Director: Tyler Ochs
Redken Creative Director: Megan Padden