Matrix Retail Renovation

Matrix’s Retail Renovation was a comprehensive makeover of the brand’s consumer-facing products.

It was time for a change. We elevated the color scheme, introducing vibrant contrasting hues that not only pop but also gesture towards the brand’s uplifting energy. New brand imagery highlighted rich textures and ingredients.

Additionally, a new brand guide was introduced to seamlessly transition all assets into this new, bolder look. This project wasn’t just a refresh; it was a joy-infused revolution on the shelves, online, and at the salon.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder
Photographer: Will Styer
Production Agency: Prime