Matrix Holiday

In 2023, we reimagined Matrix’s most popular franchises and portrayed them as larger-than-life characters in their own dream world. Leveraging the excitement surrounding the highly anticipated Barbie movie, our goal was to channel the iconic toys without a formal collaboration.

To achieve this, we added a distinctive Matrix touch, using each product’s unique name or benefit and placing them in corresponding doll-like vignettes.

This provided an opportunity for us to playfully interpret their meaning, injecting a layer of fun and subtly paying homage to the film.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder
Photographer: Will Styer
Production Studio: Prime