Matrix Food For Soft

Catering to the needs of dry and brittle hair, Food For Soft represents Matrix’s latest product line, placing a strong emphasis on hydration.

For a seamless introduction, we crafted a comprehensive design dossier comprising of educational print materials, point-of-sale merchandising, brand imagery, and influencer gifting kits.

Beyond its utilization in the US market, this versatile dossier is adaptable for any global team for their local markets.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder
Photographer: Alexandra Rowley