Catering to the needs of dry and brittle hair, Food For Soft represents Matrix’s latest product line, placing a strong emphasis on hydration.

For a seamless introduction, we crafted a comprehensive design dossier comprising of educational print materials, point-of-sale merchandising, brand imagery, and influencer gifting kits.

Beyond its utilization in the US market, this versatile dossier is adaptable for any global team for their local markets.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder
Photographer: Alexandra Rowley

In 2023, we reimagined Matrix’s most popular franchises and portrayed them as larger-than-life characters in their own dream world. Leveraging the excitement surrounding the highly anticipated Barbie movie, our goal was to channel the iconic toys without a formal collaboration.

To achieve this, we added a distinctive Matrix touch, using each product’s unique name or benefit and placing them in corresponding doll-like vignettes.

This provided an opportunity for us to playfully interpret their meaning, injecting a layer of fun and subtly paying homage to the film.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder
Photographer: Will Styer
Production Studio: Prime

The Matrix Manual, serves as the brand’s first comprehensive resource detailing each product within the extensive portfolio.

Diving into the brand’s haircolor, haircare and styling pillars, the Manual serves as a indispensable tool for the brand’s sales teams, stylists, and educators. This comprehensive guide not only facilitates a deeper understanding of the diverse product range but also empowers professionals with the knowledge needed to cater to individualized haircare needs.

From the intricate details of formulations to the artistry of styling techniques, the Matrix Manual equips professionals with comprehensive knowledge, ensuring excellence in every aspect of haircare.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder

Matrix’s Retail Renovation was a comprehensive makeover of the brand’s consumer-facing products.

It was time for a change. We elevated the color scheme, introducing vibrant contrasting hues that not only pop but also gesture towards the brand’s uplifting energy. New brand imagery highlighted rich textures and ingredients.

Additionally, a new brand guide was introduced to seamlessly transition all assets into this new, bolder look. This project wasn’t just a refresh; it was a joy-infused revolution on the shelves, online, and at the salon.

Global Creative Director: Tyler Ochs
Matrix Creative Director: Adam Snyder
Photographer: Will Styer
Production Agency: Prime

Starting with the 2020 Redken Education Brochure, Redken established a new look and feel for their Education Pillar. Inspired by artists, students, and New York City, the design captures the energetic spirit of the Redken Tribe.

Creative Director: Tyler Ochs
Art Director: Megan Padden

Embracing the Redken mantra, “Powered by Science. Prescribed by Pros.”, the creative team faced the challenge of developing brand assets that exude a professional essence.

The introduction of Redken Baby Blonde, a new coloring technique, marked the brand’s inaugural step into this new design framework. This innovative approach aimed to be both modern and prescriptive, providing a user-friendly yet highly technical design. The goal was to offer professionals a seamless blend of sophistication and practicality.

Redken Baby Blonde sets a new standard in professional haircare visuals and reflects the brand’s unwavering commitment to enhancing the professional experience.

Global Creative Director: Tyler Ochs
Redken Creative Director: Megan Padden

Concepted and designed Redken’s 2020 Holiday Kits consisting of 13 retail packaging kits, 1 gift with purchase ornament, and in-store merchandising displays

Creative Director: Tyler Ochs
Art Director: Megan Padden
Digital Art Director/Photographer: Krys Ha
Senior Designer: Krystina Salerno

Global dossier assets to promote Redken product launches across Retail, Styling and Mens.

Creative Director: Tyler Ochs
Art Director: Megan Padden
Senior Designer: Krystina Salerno
Photographer: Txema & Pieter Henket

The Redken Haircolor Planogram project involved a thorough overhaul of the brand's in-store displays at SalonCentric, a major distributor of professional beauty products in the United States.

Each section is organized by product offerings, and the planogram was crafted to be modular, adapting to the specific store footage allocated to the brand. Noteworthy features include designated endcaps for new initiatives and a dedicated area to showcase any recent launches.

Global Creative Director: Tyler Oches
Redken Haircolor Art Director: Eva Ja